I watched a video on Facebook the other day chronicling Eminem’s rise to superstardom from the trailer park. (Yes, I WAS avoiding work on Old Souls, thank you SO for pointing that out.) I planned to link the video to this post, but like so many other things on Facebook, it seems to have fallen into a rather unfindable abyss. The video detailed the struggles the rapper endured throughout his childhood: his mother’s abuse, and the bullying he was subjected to as a white kid in a predominantly black community.
He began rapping as a means to cope. He memorized the dictionary. He entered rap-battles.
And he lost.
It wasn’t until Eminem adopted an alter ego that he became a household name. Slim Shady was the man who made us all stand up. He took hold of the rap scene in 1999, and held on with murderously tight death grip for years afterward.
The narrator went on to allege Eminem would not have risen to the success he achieved if not for the invention of Slim Shady. Is that true? Maybe. And, Marshall Mathers III’s alter ego wasn’t the only one to peak public interest. So did Lady Gaga’s. Where would Sean Combs be without the media firestorms incited by the billion times he’s changed his name over the years? That said, not all alter egos work well. Garth Brooks is a country super star. Chris Gaines? Kind of a schmuck.
In any event the video got me to wonder, could authors benefit from having alter egos?
In today’s day and age, writers have to do pretty much everything. They have to write books (already very hard) and they have to promote themselves. YOU want to be a writer? You’re going to need to get on Goodreads. You need to blog, tweet, Flipboard, stumble and Facebook. You need to appear at Writing Conferences and book signings. You need to have Swagger in the Age of the Author Brand.
Authors have a reputation for being *cough* slightly introverted. The other thing we’re known for? A little thing called Impostor Syndrome. “Impostor syndrome refers to the feelings of fraud and self-doubt often experienced by high-level achieving individuals.”
The unfortunate news for WRITERS is that we don’t have to achieve high levels of success to feel like impostors. The mere admission that we’re *gasp* WRITING can cause us to break out in a cold sweat.
That means that in the age of the author brand, introvertism (I don’t think that’s a real word) and Impostor Syndrome have a very real shot of crushing our writerly careers before they even begin.
It might also be a picture of me trying to get upstairs on my birthday. Who’s to say, really?
I chose to use the moniker J. A. in place of the words people usually toss my way (Jenny, why are you late again) for two reasons. One: so that I could protect my real identity when I rocketed to superstardom — an obviously very likely scenario — and two: so that it would take people a little bit longer (like a half a second) to figure out I was a woman when they picked up my book. At the time I believed the general public preferred male fantasy writers over female ones. While planning to write this blog, I held a Twitter poll.
The results were eye-opening. To me, anyway. I was surprised even further when some Twitter followers (men included) commented on the poll, saying that for various reasons, they would actually be more likely to purchase a book written by a woman than a man. Which makes the 12% of people who said they would be less likely to purchase a book written by a woman virtually obsolete.
Which in turn, led to my next Twitter poll.
I was baffled. When I shop for books in a bookstore, I look at the covers. If the cover looks good enough, I’ll pick up the book to read the blurb. IF I make it past the blurb, the book gets opened, and the author bio gets studied. Only after the author bio passes the test will I CONSIDER flipping through the pages.
Is this because I’m a writer? I don’t know. Many of the people who follow me on Twitter and participated in the poll are writers. I think. Well, they say they are. The majority could very well be robots.
OR, is it because we writers have a FALSE perception that people are thinking about our PERSONAL worthiness before examining the quality of our work?
Wait a minute . . .
Is that where our impostor syndrome comes from?
*pauses*
*clears throat*
The polls seem to suggest that who the writer is is becoming less important than ever before. Yes, we’ll rush out to buy a book by the authors we love . . . but, their accomplishments? Whether or not they have a master’s degree in English? Whether they’re male of female?
Not important.
Because Old Souls is not quite finished, I wondered what this information means to me as a blogger. Which (of course) led me back to my new favorite obsession: Twitter polling. 
Hardly anyone participated in this poll, which was too bad because the results were the most interesting to me, personally. Seeing that this was my third poll in three days, maybe people were tired of all the questions. Or, maybe this particular poll didn’t ruffle as many feathers as the male vs. female question. In any event, based on these stats it would seem that people pick up books based on the appeal of the content. People follow blogs to get to know the author.
I’ve been considering changing up the format of Scribbles on Cocktail Napkins for some time. Outside of the summer Scribble Challenges, the theme of the site has generally revolved around my writerly insecurities and attempts to get over them. The problem is I’m getting kind of tired of writing about that. That means, YOU’RE probably getting kind of tired of reading about it. Which is WHY I’ve been considering an author alter ego to go along with my authorly moniker, J. A.
(By the way, J. A. is always on time for everything.)
That said, I’m not about to tie you to the bed and set the house on fire. My alter ego will not be all that different from me. I will still be Mother of Hellions, Hater of Spiders, and Drinker of Wine. I’ll still be an aspiring kicka$# author.
But I will also be confident.
Because writers need to be confident.
41% of voters admitted they don’t follow author blogs, eliminating the necessity of including their feedback in this change to Scribbles — which is a blog. (Haters gonna hate.) But, a whopping 39% of voters said they follow blogs to get to know more about the author.
Bearing that in mind, Scribbles on Cocktail Napkins will likely get a little more personal.
But not too personal.
Nobody wants to hear the nitty gritty.
Think: late night talk show personal.
I’ve also been considering adding a writer interview series to the site. Why I Write would be a more INTIMATE look into the forces driving individual authors to create, and the influences that helped mold their perspectives on life and the world today. The authors would (of course) have an opportunity to promote their work, but the bulk of the interview questions would take a more personal approach.
Depending on interest, this series of interviews might begin as early as February.
So, if you’re a writer interested in being featured on Scribbles on Cocktail Napkins, shoot me an email!
ScribblesonCocktailNapkins@gmail.com
And hey, if you’re a blogger, I want to know, what do YOU blog about? How do you keep your readers ENGAGED? What do you think about the necessity of author ALTER EGOS?
J. A. Allen 